S.W.C & ENDLESS JOY - Dellow Canvas Gorgon (Mens)

S.W.C & Endless Joy came together to produce 2 versions of the ‘Dellow’ sneaker incorporating Endless Joy artworks printed on cotton drill canvas uppers. Both sneakers feature S.W.C’s signature vulcanised high sidewall rubber foxings, forepart sidewall stitching, siped tread soles, alternating asymmetric branded tongue labels with Carl Jung quote, co-branded padded footbeds and come in an ‘S.W.C & Endless Joy’ shoebox. About the ‘GORGON’ artwork: A crudely stylised woodcut, depicts a bold scene from classical Greek Mythology. The Gorgons are terrifying creatures from Greek mythology and three sisters named Stheno, Euryale and Medusa. According to legend, the Gorgons were terrifying demons with sharp fangs and claws, and bodies covered with dragon-like scales. They had horrible grins, staring eyes, and writhing snakes for hair. Their gaze was so terrifying that anyone who looked upon them immediately turned to stone. Medusa was beheaded by the hero Perseus, liberating her victims from their stone prisons. He gave her head to Athena, goddess of justice, who placed the head on her shield. It could be seen as a relief when the valiant Perseus cuts off Medusa’s head, However Medusa was a victim herself, a beautiful queen cursed by Athena to become a monster. By surrendering to Perseus’ sword, Medusa is liberated from the curse whilst her streaming blood becomes transmutational: the mighty Pegasus, a symbol of poetry, was born from the Earth, fed by Medusa’s blood. Her victims emerge from their prisons of paralysis and are freed to live with new awareness. Encountering her was an initiation of epic proportion for Perseus, however Medusa as an ancient shaman, demonstrates that embracing death is a key to transformation and new ways of being.